Monday 24 February 2014

Evaluation Task 1

In what ways does your media use, develop or challenge forms and conventions of real media products?


1. In the first frame we started with two characters walking through the corridor. Before this frame we had our production company logo, which is called Glassbox Productions that we used in our AS film 'The Trophy Room'. We thought that this was appropriate because it fitted in well with the crime genre. The smashed glass signifies danger and chaos which the audience may understand and it also reflects on the tone of the genre. In the long shot though, this connotes to the audience that they may be walking away from a crime scene, indicating that they could be the criminals. But the audience does not know that which is linked with the enigma code because they have to use their imagination. During this shot, there is a voiceover of someone asking a question which is for the next scene. This is to make the trailer faster-paced, as well as the transitions which were dissolves.  

2.In the second frame, we have a mid-shot of a character being interrogated linked with a crime. His facial expressions connote to the audience that he is disgruntled with the interrogator asking him questions because he is trying to make the audience feel that he is not a suspect and he is telling the truth. The text appears alongside 'Directed by Matthew Payne'. This gives an indication to the audience about who directed the film and may possibly might know him from previous films which may encourage the audience to watch the film. The location is in a small remote room, which is quite common with interrogation rooms and it was very useful to have this for our trailer. The music at this moment is slow-paced so it really suits the pacing of the footage. Our character is wearing normal everyday clothes, which would make the audience and the other characters assume that he is not a criminal like in Dexter and Breaking Bad.

3. In the third frame we have a long shot of a character who has sneak into the office, presumably something to steal which is linked to the main storyline. The office is quite common in films to have information and items which are essential to the villain because it is the victim's private area. He is wearing black clothing to emphasise that he is a burglar and because he has to be sneaky to complete his task undetected. This scene is slow-paced so we can concentrate on the actions of our burglar.We had the text 'Edited by Darren Fox' in the top left hand corner because there was enough space to place this in and it lets the audience who edited the film. The use of the dissolve transition helps to speed up the scene a bit so we can shorten the trailer to the appropriate length. By having a younger character shown, this may appeal more to a younger target audience which is what we wanted. The low-key lighting connotes that our antagonist is suspicious because the darker colours help who him to blend with the background, as well as his clothing.

4. In the fourth frame we have the titles 'Can You Predict the Outcome?' which were in the font (insert font style here) because this fits with the filming and editing style which is slow/medium paced. We used white text on a black background which helps it stand out and lets the audience just focus on the text. The use of the word 'You' will make the audience that the film trailer is speaking to them. This could encourage the audience watch the film. It fades in from the previous scene and the text wipes from the right to keep it at a medium pace. This is so the audience can read along with the text and understand the storyline because the audience will think that it is unpredictable.

5. In the fifth frame we have our burglar looking through the drawers of the desk and throwing non important items out because it connotes that he is rushing. This emphasises that the item is essential and important for him and also to the storyline. We edited the scene by making it quicker by using jump cuts to match the pace of the music which is starting to build up so we thought that this was effective.We put the text 'Produced by Ryan Moorbey' on top of the folder because this scene was long enough for the audience to read the text and it also lets the audience know who produced it. After a series of jump cuts, the burglar lifts up a memory stick slowly. This connotes that this is the item he was looking for so the audience know that the storyline can involve some form of hacking, which may appeal to a younger target audience because most teenagers are associated with technology.

6. In the sixth frame we have our burglar inserting the memory stick into the computer tower. The close-up of the memory stick is to emphasise the importance of the information of the memory stick, which is unknown therefore it will make the audience curious what this information is. Throughout the trailer there have been a variety of scenes (cross cutting) to connote the few sub-plots involved in the film which would eventually be connected.The gold bracelet of his wrist can connote that he is a thief, because he could have stolen that from a previous crime he has committed which can tell the audience that he is good at what he does.

7. In the seventh frame we see the title of the film entitled 'Payne' so this connotes to the audience the title of the film and what it could suggest, which will be most likely to them as the last name of the main character. The transition into the titles was the fade to black transition because they usually signify the end of the scene and it also syncs along with the music so we thought that this would be effective to continue the intensity. The release date is 'Summer 2014' so this indicates to the audience when the film is coming out. The use of the social networking sites such as; Facebook, Twitter and Instagram are very useful and effective to spread the word of mouth. Its logos are effective because they are iconic towards the younger target audience.This will hopefully achieve the target of having more people interested in watching the film. This is part of cross media convergence because these are two companies together for mutual gain.  

8. In the eighth frame we have our antagonist holding his gun up, but we don't know what or who he is pointing towards. This can indicate that the target is not revealed so the audience may be guessing who he is trying to kill. We decided to have this scene after the reveal of our trailer title to keep the pacing at a medium, and not at the beginning because it builds up the tension to the ending scene. We decided to shot with the brick wall in the background as a conventional location because it gives an urbanised feel to it, which is common in crime films such as The Departed. Our character is wearing dull, everyday clothes in contrast of being the antagonist holding a gun because it makes him seem less suspicious so his double life identity is hidden from the other characters.

9. In the ninth frame we have our protagonist pushing a buzzer to gain access. It is a close-up so it hides the identity of who 'Payne' is so it keeps the audience guessing who he is. When he pushes the button, he says "It's Payne" which is to emphasise his power and dominance which is common in crime films for the protagonist and also because he only says his last name which connotes that he is an important character for the other characters. We used the fade to black shot for the intro and outro of this scene to indicate that it is the end of the film trailer.      

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