Evaluation Task 3

What have you learnt from your audience feedback?

Before we can start filming our draft, we had to present a pitch to our class and teachers about the initial ideas for the film trailer. This would includes conventions such as; plot, characters, editing, sound etc. After filming for our draft they all had to watch it and provide us with feedback about how to improve the footage for the final draft. Another source was through our questionnaire providing questions for our target audience to additionally improve on the feedback. In our initial pitch they were pleased with the amount of detail

• Was the music suited to the trailer?

In the first draft, we did not have any music at the time because we were still searching for a piece of music that will be appropriate for the style of filming and pace we intended. The music is medium paced which went along nicely with the trailer's pace. In the final draft presented to the class, the general reaction thought that it provided the trailer with suspense, which is what we wanted to hear. It was at the right volume as well so it wasn't too loud for the audience so they can hear the voiceover in the background. We also tried to sync the music with the editing of the clips and transitions to the catch the attention of the audience as well. We added the voiceover in the background to ask the questions in the interrogation scene for the first half of the trailer. This helped speed up the clips as the question was heard in the background before the interrogation scene started. This also conveys the narrative to the audience as the suspect is being questioned for being at a crime scene which connotes that it is a crime drama film.

• Was the pacing appropriate for the trailer?

In the first draft the pacing very slow according to our teachers and we agreed with it completely. There was not enough clips to add the pace of the trailer and for the audience not to understand the narrative, which we took into account for our final draft. For this draft we added in more clips such as the interrogation scene, the antagonist drawing his gun and the two detectives walking through a corridor. All of these clips increased the pace of the trailer and suited the music. The variety of transitions helped to speed up the clips such as jump cuts and the dissolve transition and the medium pacing helped for the audience to take in the information and understand the narrative which to us was a big improvement.

• Did the audience understand the narratives?

In the first draft no one understood the narrative because there were not enough clips to be shown to convey this. We feel with the added clips, some of which are placed non-chronologically so the plotline is not given away as much, particularly the antagonist scenes gave the audience of how dangerous he is and what it can take for our protagonist to stop him. The voiceover also conveyed the narrative about the questions the interrogator was asking to his suspect to connote the crimes that have been committed. In the initial pitch we annouced the name of the film quite late into our presentation because they wanted to what it was called so they can gather an idea of the storyline is about. We said to the class that the film is going to be called 'Payne' which is common with crime TV programmes such as 'Dexter' and 'Luther'.

• Who is your target audience?

We originally intended for our film trailer to be aimed for 16 -24 year olds of either gender because it is common for the audience as these ages to be watching crime drama film and TV programmes. In our initial pitch we decided for our film to have a 15 certificate therefore indicating to the audience that it is not appropriate for anyone to watch it under that age. We introduced more characters including our main character 'Payne' to be teenagers to encourage our target audience because it could relate to them.